Adding Service Lines: What’s Changed and What Works
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Event Details
Adding Service Lines: What’s Changed and What Works
Cost:
Members - Free
Nonmembers - $50
You must be logged in as an active member to receive the discounted ticket price
As the healthcare landscape evolves, orthopedic practices face increasing opportunities—and challenges—in diversifying their revenue streams.
This panel of seasoned orthopedic practice executives will explore how the approach to introducing new service lines and ancillary offerings has changed in recent years. From navigating regulatory updates to leveraging technology and market trends, our panelists will share insights, successes, and lessons learned to help your practice remain competitive and profitable.
Attendees will gain valuable knowledge on how to strategically integrate new services, evaluate financial viability, and overcome implementation hurdles.
Whether you are considering launching physical therapy, imaging, durable medical equipment (DME), or other ancillaries, this webinar will provide actionable strategies to enhance your practice’s offerings and patient care.
Learning Objectives:
- Understand the recent changes in regulatory, economic, and market factors that impact the introduction of new service lines or ancillaries in orthopedic practices.
- Identify key considerations and steps to evaluate the financial and operational feasibility of adding new service lines.
- Explore innovative approaches and technologies to streamline the integration of new services while enhancing patient outcomes and practice profitability.
Register Now!
For more information - contact Jessica Thornburg at jthornburg@aaoe.net
Due to AAOE policies, AI Bots are not allowed in webinars, and AAOE staff will remove them.
Speakers:
Alissa Ashley-High
Practice Administrator, Orthopaedic Associates of Marlborough
Alissa is the Practice Administrator with Orthopaedic Associates of Marlborough and has been with the group for over 7 years. An AAOE member since 2017, Alissa has been active in volunteering on the Young and New Professionals, Membership, Advocacy, Education, and Annual Conference Committees. In her free time, Alissa is married to an emergency medicine physician and is a mother of two elementary school aged girls. Alissa is an active member of her children’s PTO. She enjoys traveling with her family, especially going to the beaches of Cape Cod and Virginia Beach.
Andrew Carlson
Director of Growth & Strategy, Growth Ortho
Originally from Sturbridge, MA, Andrew has a Bachelor of Science from The Pennsylvania State University (2006), a Master of Science from The University of Kentucky (2008), and a Master of Business Administration from Midway University (2023). He currently serves as the Director of Growth & Strategy with the national MSO Growth Orthopedics. He is an experienced healthcare executive who has built and managed healthcare practices to drive market share and profitability. He has expertise in healthcare marketing and growth initiatives, as well as physician recruitment and ancillary growth.
Leanne Galligan
Director of Patient Services, Peachtree Orthopaedic Clinic
Leanne is the Director of Patient Services for Peachtree Orthopedics. Leanne first joined Peachtree Orthopedics in 1998 and has held various roles within the organization on both the administrative and clinical sides to include the Clinical Supervisor focused on navigating the challenges presented to the practice during the pandemic.
Ross Rigdon
COO, Raleigh Orthopaedic Clinic, PA
Ross Rigdon is the Chief Operations Officer at Raleigh Orthopaedic, where he leads various departments to enhance operational efficiency and revenue growth. With a strong background in healthcare management, he has successfully implemented strategic initiatives that improve provider productivity and patient care. Ross's experience spans across roles in operations, diagnostic testing, and worker's compensation management. He holds a Bachelor of Science in Exercise Science from the University of North Carolina Wilmington and has previously served in roles at ACO Medical Supply and EmergeOrtho. Ross is dedicated to advancing healthcare practices through innovation and leadership.