AI Policy and Guardrails for the Orthopedic Business Office
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Event Details
AI Policy & Guardrails for the Orthopedic Business Office
February 3rd, 2025; 1 p.m - 2 p.m. EST
Cost:
Members - Free
Nonmembers - $50
You must be logged in as an active member to receive the discounted ticket price
This one-hour webinar will provide musculoskeletal and orthopedic practice professionals with a comprehensive overview of integrating AI into marketing workflows. Participants will explore foundational concepts, practical applications, and potential challenges associated with using generative AI tools. This session will empower attendees to incorporate AI into their marketing strategies responsibly, efficiently, and ethically while maintaining a human-centered approach. This session is ideal for marketing professionals, musculoskeletal practice leaders, and anyone interested in the strategic implementation of AI in their practices.
Register Now!
Learning Objectives:
By the end of this session, participants will be able to:
- Understand common AI terms and concepts, including generative AI, large language models, and natural language processing, to contextualize AI's role in marketing.
- Identify key opportunities for leveraging AI tools, such as creating content, analyzing data, and optimizing marketing campaigns, while mitigating risks like bias and inaccuracies.
- Develop or refine organization-wide policies for ethical AI use, addressing transparency, copyright considerations, and confidentiality in marketing processes.
- Evaluate the cultural and strategic implications of AI integration, ensuring alignment with organizational goals and fostering a collaborative marketing environment."
For more information - contact Jessica Thornburg at jthornburg@aaoe.net
Due to AAOE policies, AI Bots are not allowed in webinars, and AAOE staff will remove them.
Speaker:
Cathy Lada, D.Sc., CAE
Chief Marketing & Membership Officer - American Alliance of Orthopaedic Executives
Dr. Catherine Lada, CAE is a Certified Association Executive with 20 years of experience in the nonprofit sector. She has successfully launched and grown dozens of new association products and services as well as brands, teams, departments, and organizations. Cathy is highly focused on making the member experience enjoyable and efficient across all touchpoints.
She combines this focus along with skill in usability design and deep knowledge of marketing to create product road maps and integrated marketing, branding, communications, and sales strategies that get real business results. At her last association, Cathy led the charge in creating, launching, and marketing a new tech-enabled product, surpassing key performance indicators from 27 to 58 percent within just a few months. The marketing team she launched at a privately held multi-million-dollar company led to 13% growth. Cathy has also taught marketing, advertising, communications, entrepreneurship, ethics, strategy, and operations at the undergraduate level. She is currently an adjunct professor in the graduate integrated marketing communications program at West Virginia University.
She resides in the Washington, DC metro area.